I updated my Linkedin the other day.
I don't know if Linkedin will ever not feel funny to me.
Half the posts starting with "I'm proud to announce that I have done xyz" and the other half AI generated posts talking about how AI is going to save/destroy the world. I find it a lot easier to write here instead.
But anyway - I was writing about Inna and why we're actually building the business. Brand values and mission statements can be a bit... bleugh to me. I didn't want Inna's to be a list of warm fuzzy feelings that we write down and never look at again.
I figure distilling all this down is really about finding your why. Why does Inna exist? Why is it good that it exists? Why should it grow and thrive?
Most of our competitors focus on what I call 'the gap'.
"You're not good enough right now, but buy our product and you can be."
It leaves people anxious, body shamed, and comparing themselves in unhealthy ways. It's also just kind of gross.
We take great care not to do that. No deceptive before/afters, no hyper stylised shots, no guilt-causing language.
Instead, we try to meet people where they're at. Help support them with their goals from a place of inner (hey that's a good name for a brand) drive, rather than external anxiety. This feels like a better way to move through the world. For you, for us, and for everyone our brand touches.
So, what did I add to my Linkedin? After looking at the blinking cursor for a while, I wrote:
We believe it's possible to build a business that - in equal parts - turns a profit, supports its people, and provides for the wider community. We're trying to prove that point.
Thanks for being here.
Paddy
Cofounder
